JBP has been appointed to manage a consumer communications programme on behalf of the Master Locksmiths Association(MLA), a not-for-profit organisation established to promote skills and ethics in the industry, and the largest trade body in the UK representing the profession.
From its office in Warwick, JBP will be responsible for developing and implementing a national consumer campaign for the Rugby-based Association to raise awareness amongst UK householders and tenants of the high standards of the MLA’s members and to be wary of selecting locksmiths on the open market.
The programme will include making the general public aware of the rise in rogue locksmiths, promoting the need for regulation in the marketplace to protect customers, developing strategic commercial and not-for-profit partnerships and educating consumers about how they can ensure they keep their homes safe and secure.
Steffan George, managing director of the MLA, said: “JBP impressed us with their ideas to raise the profile of the MLA as well as their extensive track record of working and running trade associations. We look forward to working with them to meet our strategic communications objectives, particularly raising national awareness of the high calibre of our locksmiths.”
Chris Lawrance, managing director at JBP, added: “This recent appointment adds to our extensive experience in representing trade associations. We look forward to positioning the MLA as the stamp of the highest professional standards in the locksmith industry.”
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For further press information, please contact:
Chris Lawrance, JBP, 0117 907 3400