Sectors
Rural Economy.
Making decisions count
The rural economy is under growing pressure. With its contribution of over £315 billion in GVA, the sector plays a vital role in the UK economy, and holds immense potential for growth. Now, more than ever, it is essential to place the rural economy at the heart of political and social agenda.
At JBP, we bring over 40 years of communications expertise to help rural businesses achieve their growth ambitions. Our proven track record demonstrates our ability to secure the decisions that matter, whether influencing policy, accessing funding, or boosting public recognition.
Our team of strategic consultants consists of experts who live and work in rural and regional UK, giving us sound understanding of how to connect local issues with national priorities. We have expert policy makers, planners, and specialists in heritage, agri-business, and rural enterprise. We are particularly passionate about advancing research into emerging rural industries and supporting entrepreneurs.
Through tailored strategies, we enable companies to launch in new markets, redefine their corporate narratives, build leadership profiles, an enhance their reputation.
Our work in action
- The Rural Economy Research Group is a policy group of informed individuals and Parliamentarians that aims to restore the rural economy to the centre of both political and academic debate. The severe inequalities between urban and rural economies in the UK is too often ignored by policymakers and this is something the group seeks to address.
- In November 2024, the Group hosted a parliamentary seminar on food security and received representation from 13 parliamentarians, including the Environment, Food and Rural Affairs (EFRA) Select Committee Chair, Alistair Carmichael MP, and 20 representations from businesses, academics and rural leaders.
- The Group is chaired by Baroness McIntosh of Pickering, former EFRA Committee Chair. The Group’s membership consists of: Fischer Farms, University of Exeter, University of Nottingham, Newcastle University, Cargill Farm and Clarke Willmott.