Strategising approaches for managing the evolving B2B communications environment
In the swiftly evolving landscape of B2B communications, including the logistics sector, adapting strategies is crucial to staying relevant. Chris Lawrance, Managing Director at JBP, emphasizes the necessity for logistics PR teams to revamp their approach. He outlines six key actions for 2024:
Understand the broader business potential of communication strategies.
Prioritize digital proficiency for future engagement plans.
Integrate PR and Search Engine Optimization for enhanced ROI.
Harness the power of B2B influencer programs.
Embrace a human and responsible approach.
Explore the value AI can bring to communication efforts.
Barings at 25: Lessons from the bust that shook the country
Every business aspires to breathe the rarefied air that filled the halls of a brand like Barings. The City’s oldest bank, the bluest of the blue chip, counted the Duke of Wellington and Napoleon among its illustrious clientele. From the Louisiana Purchase to funding the American war effort, Barings was an institution which rivalled even […]