5 ways to optimise your PR for search engines
Public Relations (PR) and Search Engine Optimization (SEO) are key parts of all effective reputation building and management strategies. With global executives attributing 63% of their company’s market value to reputation, no business can afford to miss a trick here. Are PR and SEO related? PR and SEO are both long-term brand strategies that help […]
Communicating through Coronavirus – 6 lessons for the future
The way we’ve communicated and what we’ve communicated during the coronavirus sums up who we are and what we stand for. So, what are communications takeaways from coronavirus that we can take forward into new norm. Here’s six for starters based on our advice to our clients. 1. Be clear, transparent and factual in your […]
Forget Positioning. What is your trajectory?
Last week, Interbrand announced their annual Top 100 Global Brands report, and as soon as I got the email, I jumped straight in. However, it wasn’t the list of tech super-businesses that got me excited, but the accompanying article explaining how we’re entering a new era of branding. It’s a fascinating read, so I decided […]