SodaStream, is the world’s leading sparkling water brand and one of the industry’s main campaigners against single-use plastic consumption. The company’s products are available at more than 90,000 retail stores across 46 countries.
In the summer of 2019 JBP hosted our first high-profile influencer event for SodaStream. The wellness event celebrated the launch of the brand’s latest reusable bottle to combat single-use plastic; My Only Bottle.
The campaign capitalised on our experience across PR, digital and print design, events and influencer management.
The event was attended by more than forty wellbeing and lifestyle influencers – with a combined social reach of 2 million followers.
Former Love Island contestant and fitness instructor Gabby Allen was amongst the attendees, while blogger Tessa Kelly, Rhiannon Lambert of Rhitrition – London’s Leading Private Nutrition Clinic – and Made in Chelsea’s Melissa Tattam and Harry Baron also made appearances. With bubbles, balloons and SodaStream mocktails, the evening designed to be interactive and engaging – demonstrated by the yoga class during the event, led by Annie Clarke, a leading author, wellbeing ambassador and founder of Mind Body Bowl.
National lifestyle and women’s health publications were also invited to the event’s west London venue, Sunbeam Studios, to see SodaStream’s latest product and find out more about the brand’s environmental initiative.
On average, a SodaStream machine can save UK households up to 1,282 plastic bottles per year – and the My Only Bottle kit is seen as an extension of this potential environmental saving.
The kits contain the brand’s first UV resistant, dishwasher-friendly reusable bottle, a jute bag and metal straw.
Organising a consumer event of this scale and engaging with lifestyle and wellness influencers demonstrates both the evolving nature of our business and the wide skillset of our team. The evening was a fantastic opportunity for us to further develop relationships with influencers and to create new and exciting social media content for our client and their new product.
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