From local schemes to national scale: bringing Zimbl’s proposition to life online

Client

Zimbl

Sector

Low Carbon, Transport and Logistics

What we provided

Design and Digital

Background.

Zimbl is an electric mobility business helping communities access flexible EV hire without the commitment of traditional ownership. With a growing consumer proposition already proving itself in local schemes (including Banbury and Haddenham), Zimbl wanted to better communicate a wider, scalable offer for investors and partners – particularly local authorities, homebuilders and commercial developers.

To support imminent investor conversations, Zimbl needed a corporate website hub that clearly explained the proposition, demonstrated credibility, and made it easy for different audiences to take the next step – from requesting an investor deck to starting a partnership enquiry.

Plan of action.

JBP led the work end-to-end in-house across strategy, UX, design and SEO copywriting, with delivery focused on clarity, conversion and pace:

Aligned goals and audiences: translated business objectives into clear pathways for investors, local authorities, residential developers and commercial developers.
Designed a streamlined user journey: structured navigation and page flow so users can understand the offer quickly and reach the right call to action with minimal friction.
Defined the proposition and service models: clearly articulated Zimbl’s offer across key pillars and deployment formats, ensuring each audience could recognise how it applies to them.
Established measurement foundations from day one: implemented WordPress with Mailchimp integration, Hotjar for behavioural insights, and analytics-ready tracking to support ongoing optimisation.

Results.

The new Zimbl corporate website hub launched as a clear, conversion-focused platform to support investor and partnership growth.

Improved clarity and navigation: a streamlined structure and audience-led pathways made it easier for visitors to understand the proposition quickly and find the most relevant information.
Brought the corporate offering to life: Zimbl’s service models, deployment formats and key pillars were clearly articulated, helping local authorities, homebuilders and commercial developers see how the offer applies to them.
Stronger credibility for investor conversations: the site now presents a confident, professional narrative that supports due diligence and provides a central place to explore the business.
Clear next steps for key audiences: prominent calls to action made it simple to request an investor deck or start a partnership enquiry, reducing friction in the journey.
Built for ongoing optimisation: measurement foundations were established from day one, with Mailchimp integration, Hotjar and analytics-ready tracking enabling continuous improvement based on real user behaviour.

Clients we've served.

First Group: Positioning the bus operator as the smartest way to travel

First Bus

Learn More