JBP was commissioned by Stonebridge to create a compelling film that authentically represented residents and business owners in Brent, helping to communicate the redevelopment of Bridge Park Leisure Centre in a clear, accessible way. The challenge was to engage beyond a narrow group of involved stakeholders and reach people who would directly benefit from improved local infrastructure but were less likely to participate through traditional consultation routes.
Our digital engagement strategy was built around authentic, local content. We undertook on-the-ground interviews with a range of local people, exploring their priorities, concerns and aspirations for Bridge Park.
JBP developed the narrative and storyboard, then sourced the music and directed a voiceover artist to record the narration. We arranged and filmed interviews with four local residents and business owners, capturing all footage in a single shoot day to maintain consistency and pace.
To show the scale of the redevelopment, we also used drone footage around the site. The final edit combined real community voices with visual mock-ups of the future facility, supported by voiceover explaining the benefits of the new leisure centre to ensure the audience could quickly understand what was changing and why.
This material directly informed the short-form video and carousel content used across Facebook and Instagram, ensuring the messaging reflected real local voices rather than promotional statements.
We established a genuinely engaged audience that felt heard, creating an opportunity for ongoing engagement with people as the proposal moved ahead. The well-targeted digital engagement grounded in real community insight widened participation and built supporter mobilisation
The film made the redevelopment easier for residents to understand and generated more positive feedback than a static PDF document, in a concise 1 minute 40 format. Performance across digital channels was strong: 640k impressions, 2,049 link clicks, 2,138 website views, and 483 video views on the website. Viewers watched for an average of 59 seconds, with 25 hours of total watch time recorded.
