JBP was tasked with creating an animated video to help Linde Material Handling UK customers clearly understand the range of additional extras and options that the brand has on offer.
JBP developed the concept and storyboarded the film end-to-end. The team built digital models of one of Linde’s newest forklifts and component parts through CAD, before animating to a premium standard, ensuring each option could be shown with clarity and precision. Creatively, the video was designed to mirror the experience of a car configurator website – allowing viewers to ‘choose’ different features in a familiar, intuitive way. This approach aligns with our ongoing partnership with Linde to elevate the brand and break the mould.
The film delivered a strong performed on social media and helped customers and prospects better understand Linde MH’s range of optional extras, improving awareness of its breadth of offering and supporting sales conversations.
