JBP was tasked with creating something completely different to support Linde Material Handling UK with the launch of its latest forklift truck. Building on 12 months of Design and Digital support, the brief was to elevate the brand creatively and deliver a standout launch asset that felt premium and modern.
JBP developed the concept and storyboard for the full film, which centred around a virtual recreation of the new forklift that was built from the ground up via CAD and animated to achieve a high level of detail and realism.
The creative direction drew on the visual language of a sleek, Mercedes-style commercial and particular focus was placed on bringing Linde’s safety features to life on screen. The JBP team also sourced and directed a voiceover artist and selected the music to set the pace and tone of the video showcase.
The film generated strong engagement on social media and has since been adopted across Linde’s always-on channels. It is now being used on YouTube and within Google Performance Max advertising to support lead generation.
