JBP has been helping EUMETSAT, Europe’s meteorological satellite agency, to launch the new generation of weather observation capability, which provides more frequent and detailed imagery to support the monitoring and forecasting of rapidly developing weather conditions.
Its second Meteosat Third Generation Imager satellite, MTG-I2, provides imagery of Europe every 2.5 minutes, offering a much faster view of changing conditions
We collaborated with Belgian/European PR agency Insticom, one of our partners in the international PR network, Worldcom, with partners from Spain, France, Italy and Germany also involved in the project.
Our role was to help translate a highly technical European space and meteorology story into compelling angles for UK media, identify the journalists most likely to cover the announcement and conduct targeted media outreach around the initial briefing and the successful launch that followed.
We were able to help provide EUMETSAT with specialist knowledge of the UK media landscape. Numerous positive pieces of coverage have been secured, with more in the pipeline.
JBP helped give the announcement a clear UK focus, placing the most newsworthy elements of a complex technical story at the forefront of media outreach and ensuring that priority media targets received approaches tailored to their individual interests.
The project also demonstrated the value of the Worldcom network in enabling international organisations to combine central campaign coordination with on-the-ground local media expertise.
