JBP has brought the business of Linde Material Handling UK to life through a series of video stories.
The leading specialist in the field of intralogistics wanted to heighten the visibility of its three brand attributes – innovation, passion and performance.
JBP undertook focus groups with employees at all different levels and customers to get to the heart of how these attributes played out across the business. It also carried out a competitor analysis to determine how other players in the market promoted their brand strengths to ensure that Linde’s campaign stood out from the crowd.
Internal ‘brand champions’ were identified and selected to be the cast for the brand visibility programme to ensure the authenticity of the stories being told.
