Sustainable Vaping Week: Putting vape recycling centre stage

Client

UKVIA

Sector

Low Carbon, Trade Bodies

What we provided

Design and Digital, Public Relations

Background.

JBP developed an integrated communications and marketing campaign to raise awareness amongst consumers and industry of the need to be environmentally compliant when dealing with disposable vapes, as research showed that millions were being thrown away with a negative environmental impact.

Plan of action.

Teamed up with environmental regulators, the Environment Agency and Office for Product Safety and Standards to provide information for vape businesses on the laws governing vape waste management
Set up recycle-vapes.co.uk to act as a resource platform for consumers and businesses to access information to ensure they are environmentally responsible and compliant when it comes to disposing of vapes
Launched Sustainable Vaping Week to educate businesses and consumers about how they can be responsible when it comes to their vaping impact on the environment
Organised a webinar debate involving key stakeholders in the vape waste chain to discuss how the vaping, waste management and hospitality sectors need to work together alongside regulators and local authorities to address the vape recycling challenge.