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The Intralogistics Live series for Linde Material Handling UK 

Client

Linde Materials Handling UK

Sector

Transport and Logistics

What we provided

Design and Digital, Public Relations

Background.

JBP manages the Intralogistics Live series for Linde Material Handling UK as part of a thought leadership programme for the market leader in intralogistics and to build business-critical relationships with decision makers and influencers as well as support lead generation.

Plan of action.

  • The Intralogistics Live webinar series takes the form of panel debates, focussing on the key developments and most topical issues in the industry, covering such themes as artificial intelligence, automation, sustainable warehousing and safety in the high-tech warehouse.
  • The debates include a rich mixture of perspectives from internal specialists at Linde and external experts to provide real value to supply chain professionals who have registered to attend.
  • Link up with a mainstream logistics title, Logistics Matters, to maximise awareness and attendance of the webinars.
  • All debates are chaired by a former BBC producer to add to the credibility of the series.

Results.

  • The webinar series has gone from strength-to-strength, with hundreds of supply chain professionals with a vested interest in intralogistics attending over six sessions.
  • In addition to the participation by experts within Linde helping to raise their profile, a number of experts have taken part, including the Chief Executive of the UK Warehousing Association, the Chief Executive of Skills for Logistics, the Associate Director at Coca-Cola European Partners, the Environmental, Social and Governance Project Manager at C&C Group, and the Principal Director, Physical Logistics & Fulfilment Practice Lead at Accenture.

JBP has really opened our eyes to the opportunities available to us in the world of PR. One example is our Intralogistics Live series of webinars which are produced and created by JBP. This new medium has given us a platform to highlight topics important to our customers in an engaging format which has proved extremely successful. The team at JBP are a pleasure to work with, always looking for unique and engaging ways for us to engage with our customers.

Emma Clitheroe, Marketing Executive, Linde Material Handling UK

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