Public Relations
Shaping perceptions to drive impactful decisions.
PR has evolved significantly in recent years with the digitisation of communications activities. Today it’s much more than just gaining coverage in traditional media and now plays an increasingly significant role in business, consumer and government decision making.
Through our specialists in mainstream media, digital, content generation, brand storytelling, reputation management, campaign development and online/in person event management, we can take care of all your public relations requirements. We also join forces with our public affairs, stakeholder engagement and design, marketing and digital teams to provide integrated communications programmes.
Services.
- Strategic communications planning
- Integrated communications campaigns
- Mainstream media relations including press office management
- Digital/online content creation
- Video-based brand storytelling
- Digital, in-person and hybrid event management
- Webinar and podcast management
- Thought leadership programmes
- Reputation management planning support
- 24/7 crisis management support
- Media training
Secure the decisions that most count for you.
Our PR services are all designed to support your organisations achieve the decisions that will generate the most value going forward. This includes:
- advising on the strategic direction of your communications to support your future ambitions
- protecting and establishing market leading reputations, both at organisation and personal levels, to support sustainable growth
- heightening brand visibility to increase market share and open up new markets
- attracting funding to support future growth
- changing perceptions, behaviours and attitudes that can present new growth opportunities
- establishing decision-winning advocates, relationships and partnership
- supporting lead generation activities through linking PR activities to web, CRM and e-commerce functions
- opening up business opportunities in global markets
Specialist services.
PCommeRce – from communications to conversions
PCommeRce is JBP’s new audit and support service designed to commercialise your communications activities. It ensures that all front-end communications activities that are undertaken are joined up with your web and e-commerce functions.
Our PCommeRce service is offered on three levels:
- Audit: Uncover opportunities to integrate PR with web, CRM, and e-commerce systems.
- Advisory: JBP acts as a strategic sounding board to align PR with commercial functions.
- Full Support: A comprehensive service where JBP identifies, implements, and maintains a strategy to commercialise PR effectively.
SafeGUARD – insuring your reputation and market share
JBP offers a comprehensive reputation management service called Salus, including:
- A 24/7 SafeGUARD helpline service, a monthly ‘reputation insurance policy’ where our highly specialist crisis management team can offer initial advice and direction to protect against reputational damage
- Development of a reputational risk register to ensure you are always switched on to and ready for potential crises arising down the line
- Formulation of crisis management plans and protocols to ensure that any crises arising are managed effectively and smoothly so that you are held up for the way you manage the situation
- 24/7 press office support dealing with media enquiries, issuing statements in response to the evolving crisis, setting up media interviews and providing briefings for your organisation’s spokespeople
- Coordination of crisis communications to key stakeholders around events arising including with employees, customers, suppliers, investors, local MPs, and communities.
- A media training service for company spokespeople, either on or off-site, to ensure your organisation comes across as being open, accessible and human in the eye of the storm.
Online media monitoring to understand public sentiment relating to the crisis situation and to support appropriate responses.
Global Trade Communications powered by Worldcom
We provide a comprehensive range of PR services to international companies looking to trade with the UK and vice versa for UK businesses to support their overseas ambitions. Our service is enabled by our membership of the Worldcom Public Relations Group, which comprises partners based in 115 cities covering 49 countries across six continents.
It covers:
- Political, economic and cultural intelligence in target markets
- Political and economic relationship building in target markets
- Communications and marketing support for entry into new global markets
- Organisation of trade visits
- Development of international trade webinars and in-person events