Every strong brand has a story to tell. For market-leading Linde Material Handling UK, it’s about the expertise behind its products, the people who bring them to life and the principles that shape how it operates in the complex, fast-moving intralogistics sector.
Over the years, our work with Linde has grown from a strategic focus on media relations into a fully integrated creative and PR programme, designed to strengthen its profile, position it as a thought leader and bring the brand – and its story – to life.
Showcasing Linde through creative visual storytelling
At the heart of our programme is a growing library of creative video content that highlights Linde MH’s core values: innovation, passion and performance.
From sleek animations that give a literal look under the bonnet at the brand’s latest generation of products and equipment, to human-interest ‘day in the life’ features, this content helps key audiences connect with Linde MH while supporting business development and generating leads.
Our approach is insight driven. Focus groups with employees, alongside engagement with new and long-standing customers, helped us tap into how the brand is perceived, identify key USPs and surface the proof points that resonate most – ensuring the content doesn’t just look good, but lands with the audiences that matter.
You can explore our latest video stories here: Bringing Linde Material Handling’s next generation forklift to life on film | JBP Communications
Putting Linde at the front of industry conversations
Beyond storytelling, we’ve helped the brand step confidently into the role of industry convener.
We manage and produce Linde’s Intralogistics Live series: expert-led panel webinars exploring the biggest issues shaping the sector, from AI and automation to sustainability and the evolving workforce.
Each session is chaired by a former BBC producer and features a mix of Linde specialists and external experts, positioning Linde as a sector leader and a facilitator of critical industry conversations.
The series has attracted hundreds of supply chain professionals and strengthened relationships with senior stakeholders and decision-makers across the sector.
Learn more about the Intralogistics Live series here: The Intralogistics Live series for Linde Material Handling UK | JBP Communications
Strategic media relations that cut through
While creative storytelling is central to the programme, our work with Linde is underpinned by a proactive media relations strategy. We support the business with:
- PR announcements around key developments, product innovations, and strategic milestones
- Insight-led commentary on major industry trends
- Thought leadership articles tailored to business, trade and vertical media
By maintaining strong relationships with journalists across business, supply chain and specialist trade publications, we ensure Linde’s voice is heard where it matters most to reinforce its reputation and profile in a rapidly evolving marketplace.
‘Far more than a traditional agency’
Speaking on our partnership, Emma Clitheroe, Marketing Executive at Linde Material Handling UK, said:
“Linde Material Handling UK have worked with JBP for many years, and they have consistently brought a fresh and valuable perspective to our business.
“They have broadened our understanding of the range of opportunities available to us and have proven to be far more than a traditional PR agency.
“JBP acts as a true marketing partner for Linde, supporting the exploration and execution of many successful initiatives, including webinars, video productions, e-newsletters, social media campaigns and much more.”
Learn more about how we support clients like Linde: Case studies | JBP Communications