A high-profile consumer product launch
Media Relations Influencer Marketing Events Summary SodaStream, is the world’s leading sparkling water brand and one of the industry’s main campaigners against single-use plastic consumption. The company’s products are available at more than 90,000 retail stores across 46 countries. In the summer of 2019 JBP hosted our first high-profile influencer event for SodaStream. The wellness event […]
Communicating through coronavirus: the winners and losers
There have been some shining examples of effective communications over the last few months since the pandemic took hold. At the same time there have been some PR disasters which as one expert commented could lead to a ‘reputation recession’ for some brands post COVID-19. So, which brands and leaders have won the hearts and […]
A high-profile product launch that covers new ground
Last week, we ran our first high-profile influencer event for SodaStream – one of our main consumer-facing clients. The wellness event celebrated the launch of the brand’s latest reusable bottle to combat single-use plastic; My Only Bottle. Former Love Island contestant and fitness instructor Gabby Allen was amongst the attendees, while blogger Tessa Kelly, Rhiannon […]