3 steps to making a successful trade association
Trade associations are formed when businesses in an industry set aside competing interests for common goals, shared ambitions, and industry gains. Associations can vary in size and membership structures but always aim to champion the work undertaken by the sector and head off any challenges on the horizon. As the secretariat of one of the […]
JBP helps UK vaping industry hit back at scare stories with national advertising campaign and PR blitz
JBP is behind the first national advertising campaign run on behalf of the whole UK vaping sector. The full-page adverts hit back at inaccurate claims that vaping has caused the deaths of a number of people in the USA and continuing misinformation about vape products. The “Facts not Fiction” adverts mark the beginning of an […]